Good software.
Priced per person.
Affinity did it first: read the firm's email and calendar, and show you who already knew whom. It mostly stops the day you wire the money.
What still lives in a spreadsheet beside it
Sourcing is
the first year.
Affinity was built around finding the deal, and it is genuinely good at finding the deal. Then you wire the money, and the relationship runs another ten years: board meetings, a hire, a bridge, an LP asking what you own.
That decade is the part that ends up in the spreadsheets above, on a second system, under a different spelling of the same founder's name.
- Ownership
- 13.3%
- ARR
- $780k
- Runway
- 19 months
- Last board meeting
- 12 Aug
- Next round
- Bridge, Q1
- LPs who asked about her
- 2
Ten people, one year
The seat is the
expensive part.
Not a projection and not a quote we have seen. Both columns are list price off the two pricing pages, for the same ten people, for one year.
Affinity
10 people, 1 year, Essential
- The investment team7 seats at 2,000 per user per year$14,000
- The EA and two scouts3 more seats, because access is a seat$6,000
- OnboardingStandard. Customisation is quoted on top.included
Advanced, where the PitchBook, Dealroom and Crunchbase enrichment sits, is 2,700 per user per year. On these ten people that is 27,000.
AnalystX
The same 10 people, 1 year
- Partnership800 a month, for the firm, 6 to 11 people$9,600
- The EA and two scoutsSeats are not counted$0
- MigrationFrom Partnership up we do it on a call with you$0
Every plan runs the whole product. The plan only decides how many people are on it.
Affinity's figures from their own pricing page, ours from ours, both read 9 September 2026. List price both sides, nothing converted and nothing discounted. Affinity pricing · AnalystX pricing
The move
Friday to
Monday.
Affinity says most firms are fully live in 60 days. Yours takes a weekend.
- Friday 16:00you
Send the export
Lists, notes, people, as they are. Do not clean it first, that is how a migration becomes a project.
- Friday 17:30us
The file is read
Duplicates merged with both sets of notes kept, stages mapped to the words your firm already uses.
- Saturdayus
Email and calendar connected
Read backwards, so the relationship history is there from the day each person joined the firm, not from today.
- Sundayyou
You look at it
Every record is shown before anything is saved. Say what is wrong and it changes.
- Monday 08:00everyone
The team opens it
The pipeline is already there, and Affinity is still on until you say otherwise.
Done.
No cut-over weekend, no read-only period, no consultant in the room.
Both columns
What comes across,
and what does not.
Affinity holds years of relationship history, and that is the part worth keeping. It is also the part that comes across.
Comes across5
- Every listDeal flow, LPs, co-investors, the dinner list from 2024
- The notesAs they are, on the person who was in the room
- The email and calendar historyRead backwards, so day one is not an empty page
- Your stagesRenamed to your process, not ours
- The duplicatesMerged, both sets of notes kept
Stays behind5
- The seat mathsOne price for the firm, whoever logs in
- Sixty days to liveMost firms are running before Monday
- Access as a purchase decisionThe EA, the scouts and the incoming analyst are free
- The second system for the portfolioThe work after the wire lives on the same record
- The enrichment tierEvery plan runs the whole product
Keep paying Affinity until the partnership has moved across. Nothing here asks you to switch and hope.
The other
ten years.
One record, ten years. The founder you met in 2023, the round you led in 2025, the ARR she reported last month, and the LP who asked about her on Tuesday. Not a second system carrying its own spelling of her name.
The same fund as a table to scan, a pipeline to drag a round through, or a calendar for what is coming.


One price.
Everyone in.
Partners, principals, analysts, the platform team, the EA and the scouts. Nobody has to justify a login.
- Deal flow, LPs, co-investors, portfolio and datarooms, related the way a fund relates them
- The work after the wire, ARR, runway, ownership and the next round, on the same record as the founder
- Your email archive read back in time, so a new analyst inherits the firm's memory on day one
- Autopilot, for the follow-through nobody has time to think about
- Agent access over MCP, using the assistant your firm already pays for
- Migration done with you, from Partnership upwards, on a call
If any of this
sounds familiar.
- Still deciding whether the EA is worth a seat? It's time for AnalystX.
- Still keeping the portfolio in a spreadsheet next to it? It's time for AnalystX.
- Still on Essential because Advanced is another 700 a head? It's time for AnalystX.
- Still waiting on a 60 day rollout? It's time for AnalystX.
The honest
comparison.
Is Affinity ever the right answer?
Do we lose the relationship graph?
Is this cheaper because it does less?
Can we run both for a while?
Same history.
One price.
Bring the export as it is. Request access and we'll have you running under a week.